Green Marketing


Green Marketing
Abdul Rauf Kashif
Department of Business Administration, Institute of Southern Punjab, Multan, Pakistan

Green Marketing is the holistic management for identifying, anticipating and satisfying the requirements of customers and society in a profitable and sustainable way (Peattie, 1995).

It is marketing approach for products or services that are considered environment friendly or safe. This term encompasses a wide range of activities from pre-production to end consumers. These activities include product modification, improved or modified production processes, designing, improved packaging, modified advertising, and disposal of products. It also includes awareness about environmental issues like global warming non-biodegradeable solid waste, detrimental impact of pollutants.

#ecologicalmarketing #environmentalmarketing #ecosmart #greenmarketing #jeasblog

Credit: FAO, Seeds of Millets packed in paper bags for promotion of “International Year of Millets, 2023”

For successful Green Marketing, a Delicate Balance of the followings is important

  • Environment-compatible production process
  • Compatibility with the goals and objectives of the company
  • Customer Satisfaction

Why Green Marketing is Important

There are several reasons for a growing interest in green marketing:

  • Business advantages and competitiveness: Companies engaged in green marketing are distinguished from competitors and are more innovative, responsible, and forward-thinking. This can lead to increased customer loyalty, a positive brand reputation, and financial benefits.
  • Consumer demand: Many consumers are becoming more environmentally conscious and are looking for products and services that align with their values. Green marketing helps companies to meet this demand and appeal to eco-conscious consumers. There is increasing demand of recyclable, reusable and biodegradable products
  • Cost Reduction: in some cases, green marketing can be cost-effective
  • Environmental concerns: green marketing helps to address environmental concerns, such as resource depletion, pollution, climate change, global warming etc, by promoting environmentally friendly and sustainable products, packing and services. Green marketing is significantly contributing to the reduction of greenhouse gases, plastic waste, packing waste, environment sustainability.
  • Government regulations: In some cases, green marketing may be required by government regulations or standards that aim to protect the environment.
  • Social responsibility: Green marketing can help companies to fulfil their social responsibility to protect the environment and contribute to a more sustainable future.

Credit PIA


Share your Green Marketing Ideas in comments box

Cite this article as: Kashif, A,R. 2023. Green Marketing. JEAS-Blog, Agropublishers, Multan, Pakistan [View at JEAS Blog]

Copyright © Kashif  This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium provided the original author and source are appropriately cited and credited.

Similar Articles

  • Rehmani, M.I.A. 2022. Food Wastage: One of the Greatest Global Challenges. JEAS-Blog, Agropublishers, Multan, Pakistan [View at JEAS Blog]
  • Tumaclas, G., M. Guno, M.D.C. Espina, Y.A. Kamenza, G. Santos and J. Pardillo. 2022. Solid waste characterization and management in the municipality of Datu Saudi Ampatuan, Maguindanao, Mindanao, Philippines. Journal of Environmental& Agricultural Sciences. 24(3&4):xx-xx.
    [Abstract] [View Full-Text] [Citations]
  • Jabeen, F., A. Aslam and M. Salman. 2020. Heavy metal contamination in vegetables and soil irrigated with sewage water and health risks assessment. Journal of Environmental and Agricultural Sciences 22(1):23- 31. [Abstract] [View Full-Text] [Citations]
  • Mohsin and Chinyama, Impacts of Solid Waste Management Practices on Environment and Public Health: A Case of Bahawalpur City, Pakistan. Journal of Environmental & Agricultural Sciences. 9:69-79.

    Title: Impacts of Solid Waste Management Practices on Environment and Public Health: A Case of Bahawalpur City, Pakistan

    Authors: Muhammad Mohsin, Annatoria Chinyama

    Pages: 69-79

Note: Photos added in this blog are Randomly Selected Green Marketing examples




Starbucks Korea

Food Lovers


Subscribe to Get JEAS Updates

We’d love to keep you updated with our latest articles and news😎

We don’t spam! Read our [link]privacy policy[/link] for more info.

Leave a Reply

Your email address will not be published. Required fields are marked *